BING Neuropersona Search

Bing looks like a real advance though Microsoft appears to be dumbing down the press releases.

For anyone who has followed some of the work from Microsoft Research you will notice some prior work in Bing, including the airfair ‘best price’ functionality.  Bing acts like a concierge, based on group preferences and individual preferences that you may have exhibited in the past or inferred by Bing.

How is this done?  While we may never know the excact formulas or algorithms, here is a simple Neuropersona tool.

  • Understand Neuropersona behaviour patterns associated to Product and Customer pairs, like a shopping basket.
  • Determine which Neuropersona behaviours are closest to the Customers targeted by Product vendors.
  • Offer a ‘proximity choice’ to potential customers similar to the Price is Right approach–do you want door number 1 or door number 2 or door number 3?

It is in this way that the dynamic tabs and the choices behind them are created by Bing.

On the other hand why not let the prospective customer navigated a simpler way rather than the command and control technique employed by Bing?  I suspect this may eventually happen, but for now, this is what we guess.

Cheers,

Nick www.neuropersona.com

Mis-managed Performance Management

Why is ‘ Performance Management ‘ so popular when it screams ‘ THIS IS WHAT HAPPENED YESTERDAY ‘ , especially when we know our customers are saying ‘ WHAT CAN YOU DO FOR ME TODAY ‘ ?

Consider that CAPACITY or CAPABILITY is what needs to be managed because it is these two C’s that help us serve our customers who have different challenges and problems identified as being served successfully by our Performance (Mis-)Management systems.

How do we ensure that our CAPACITY aligns with customer needs TODAY?

  1. Identify Customer need by building a PERSONA or PERSONAE that accomodate their behavioural needs.
  2. Ensure that we have the CAPACITY to serve those needs.

Cheers,

Nick