3D Marketing Avatar

We build ‘3D’ avatars of your products and customers so you understand how and when they fit together.

  • Step 1:  Find stories that describe the products and customers that are top of mind.
  • Step 2:  Scan products and customers with our Story Lens
  • Step 3:  Use the scans to help customers, promote products, search engine and website navigation, and more…

Look for our updates at www.scenario2.com www.neuropersona.com and www.speedsynch.com

Cheers,

Nick

How the Netflix Prize Was Won

Netflix adopted an interesting approach to understanding buyer behaviour.  How the Netflix Prize Was Won Posted using ShareThis

Critical to buyer’s decision are the ‘how’ and ‘why’ and people change both of these things according to need.

It is this ability to change, along with the ‘how and why of change’ is explored by Neuropersona behaviours and the ability of people to learn about their buying options and learn about the problem that needs to be solved or the solution provided by buying a particular product or service.

Twitter is one way to help a ‘proximity’ community understand the relationship between action and problems and solutions.   Looking through a Story Lens or at the story, process, software, brand and measures of someone as they focus on a problem or solution is another. 

Contests, like the Netflix prize, seem to be all the rage and why not.  They provide a hefty amount of PR though it is difficult to take the ideas to market as it is difficult to work them into the organization.  Consider that the ‘new idea or innovation’ is at its core ‘different’.  The different spans its entire Story Lens; its story is ‘odd’ and processes and software currently in place doesn’t accomodate it easily, it must be worked into the brand in some way and there is the bigger debate about how is it measured and how does it affect the current success measures in place.

Note that Netflix is not repeating the experiment, and while it may seem that it was a class action suit related to privacy that influenced this decision, my feeling is that beyond the PR value most contests are make work projects.

Cheers,

Nick Trendov www.neuropersona.com www.scenario2.com www.speedsynch.com

How the Netflix Prize Was Won Posted using ShareThis

3D TV Revolution is Upon Us – CNBC

3D TV Revolution is Upon Us – CNBC.

The intersection of 3D Entertainment, 3D Mobile, 3D Video and 3D Flat Screen TV.

Sony leads and will not miss this time.

Cheers,

Nick www.neuropersona.com www.speedsynch.com www.scenario2.com

Firefox Persona2.0

Persona2.o is cute validation of the Persona concept from Firefox, but why go backwards from Neuropersona?

Cheers,

Nick www.neuropersona.com www.speedsynch.com www.scenario2.com

Yahoo and Future Facing Perspectives

Yahoo and Future Facing Perspectives

The Yahoo ‘announcement’ below via Yodel Ancedotal helps us illustrate how you can shift from a backward facing perspective, typical of business, marketing and operational perspectives, to one that is future facing.

Golden Necklace
Following a golden necklace as it flows into and through a repair depot helps us understand how we can switch from backward to future facing perspectives.
Initially the perspective of the wearer meets the perspective of the repairer.
Repair process flow options may be complex and determined by an initial repair inspection and adjusted after subsequent repair inspections as the necklace leaves one place in the repair depot and flows to another.  The initial repair inspection is at the perspective of the mountain and the others are in the valley.

SIDEBAR
Can we shift from a backward facing transactional perspective to a forward facing navigational perspective?

NAVIGATION PAIRS
As the necklace enters a work center or a process hub it carries the stories of previous flow navigation and future options based on repair inspection probabilities.
This means that forward repair hubs have an early warning indicator of how future repair hub capacity may be impacted.

NAVIGATION IMPACT
A Valley Perspective
It is possible to shift repairs to do the same work at different repair hubs helps plan work and balance capacity.

A Mountain Perspective

The forward repair stories are carried by the Necklace to each repair hub sequentially discarded as the Neclace repair proceeds towards completion regardless of the Valley inspection outcomes.

FOLLOW FORWARD
The Necklace follows the stories of previous repairs just like water in a stream.

 
Yahoo asks you to Declare Behaviours

“…But do you know what kind of Twitter user you are?…”

Yahoo asks you to Identify your Neuropersona affinities OR which behavioural masks feel comfortable to wear.  http://personati.wordpress.com
“…we’ve developed a Facebook quiz that acknowledges that there’s more than one side to each of us. In our Split Personality…”

Which Neuropersona Mask?

A behaviour declaration is another way to understand the mask worn.

“…* Matchmaker – You pass along lots of URLs to make sure everyone’s connected…”

OR cut to the chase,

“…you’ll answer ten multiple-choice questions to determine whether you’re more like Tiger Hilfiger, Galileo Cronkite or Bono Rockefeller (etc.). And then we’ll suggest websites to add to your Yahoo! Homepage that match your dueling passions. What’s your split personality?…”

http://www.SpeedSynch.com acts as a CONTENT or PRODUCT off-ramp to PERSONAE.

It aligns content or products to customers-more sales, more customers or both.

OR

http://www.SpeedSynch.com acts as a CONTENT or PRODUCT on-ramp for PERSONAE.

It aligns customers to content or products-easier or faster NAVIGATION or both.

Navigation is facilitated by stories, one word or more, and images.

Brilliant value is created by combining stories and numbers to facilitate navigation from two simultaneous perspectives.

The forward value created by navigation and process flows will be explored next time when we look at the story of Jewellery repair and FedEx.

What’s your social mojo?Posted: 13 Aug 2009 10:08 PM PDT As Twitter becomes more mainstream, everyone and their mother (and grandmother… and mayor… and daytime TV host) is trying their hand at the tweet. But what they might not realize is that how you use Twitter can say a lot about you.

In honor of our new Yahoo! Homepage, which was designed to be customized to reflect your true personality, we’ve launched a new tool that helps you analyze your social mojo. Just enter your Twitter username and our highly scientific pipe thingy goes to work to determine exactly what kind of Twitter persona you possess. You might be a:

  • § Headliner – You’re the star of the Twitterverse, have tons of followers, and have retweets the likes of Ashton Kutcher and Perez Hilton
  • § Crowd Pleaser – You use lots of hashtags and are in on all the hot conversations
  • § Cheerleader – Retweeting is how you roll
  • § B.F.F. – Your volume of @replies makes you everybody’s best bud
  • § Party Animal – With so many followers, you’re the life of the party
  • § Private Eye – Like any good investigator, you’re following a boatload of people
  • § Concierge – You live for links and sending people to the best stuff
  • § Word Whiz – You’re a natural wordsmith and make the most of your 140 characters
  • § Lone Wolf – You’re more of a low-profile type (some might even accuse you of lurking)
  • § Name Dropper – You use lots of @names when you tweet
  • § Matchmaker – You pass along lots of URLs to make sure everyone’s connected
  • § Wall Flower – You don’t tweet much but you’re still in on the party
  • § Novelist – You have a lot to say and tweet with a lot of characters to prove it
  • § Shadow – You follow lots of people like a good shadow would
  • § Scenester – If there’s a hashtag conversation happening, you’re there
  • § Tweethead – Your high number of retweets shows you like to spread the good stuff

 
And once you get your assessment, we suggest a number of related websites that you can add to your very own Yahoo! Homepage to help feed your mojo.

Give it a try — http://yahoo.knowyourmojo.com… and then tweet about it. (And be sure to follow us on Twitter — we’re a Concierge.)

Nicki Dugan
Blog Editor

 

 

Go to www.adscenario.com and ask us how Yahoo’s use of Neuropersona masks can help you!

Cheers,

Nick www.neuropersona.com www.speedsynch.com

One Neuropersona: Mardi Gras | Carnival Mask

Masks are simple ways to express to an audience the behaviours they might expect from its wearer or the person behind the mask.  We call the person and the mask a NEUROPERSONA.

It is important to note that a person can wear any mask at any time, as they desire.

We take time to understand Neuropersona behaviours so that we can serve the people behind the mask to get them to the content and products that they desire OR to help our customers get their content and products to the appropriate Neuropersonae.  This we do with different tools and techniques including www.speedsynch.com

Mardi Gras | Carnival Mask

Originally uploaded by *Arielle*

A mask is a very simple way to represent a Neuropersona or a set of behaviours.

A persona can wear many masks during the day and the best way to serve the person is to accomodate the mask behaviours.

Cheers,
Nick
www.neuropersona.com
www.adscenario.com
www.speedsynch.com

BING Neuropersona Search

Bing looks like a real advance though Microsoft appears to be dumbing down the press releases.

For anyone who has followed some of the work from Microsoft Research you will notice some prior work in Bing, including the airfair ‘best price’ functionality.  Bing acts like a concierge, based on group preferences and individual preferences that you may have exhibited in the past or inferred by Bing.

How is this done?  While we may never know the excact formulas or algorithms, here is a simple Neuropersona tool.

  • Understand Neuropersona behaviour patterns associated to Product and Customer pairs, like a shopping basket.
  • Determine which Neuropersona behaviours are closest to the Customers targeted by Product vendors.
  • Offer a ‘proximity choice’ to potential customers similar to the Price is Right approach–do you want door number 1 or door number 2 or door number 3?

It is in this way that the dynamic tabs and the choices behind them are created by Bing.

On the other hand why not let the prospective customer navigated a simpler way rather than the command and control technique employed by Bing?  I suspect this may eventually happen, but for now, this is what we guess.

Cheers,

Nick www.neuropersona.com

Radio, Cars and Brand Success

Radio is a brilliant communication tool and the best way to communicate with people in a car and while we think communication is two people talking, another way to look at it is the exchange of ideas and emotions.

Radio can do this with the assistance of time, people and tools.

Let’s think about ‘close captioning’ for the hearing impaired.
Sound doesn’t convey ideas or emotions and is replaced by text.
Text can then be sent to a Radio listener later so that they can connect the idea and emotion when the sound was heard to another conversation.

This is sometimes called timeshifting, but with the tools available to us we can call it convenient.

Radio can be blending into how people work and designed just like the Toyota IQ in a previous Neuropersona blog post.

Cheers,
Nick
www.neuropersona.com

radio debian  Originally uploaded by aloshbennett

Tokyo Auto Salon 2009: Toyota IQ

Toyota’s IQ ‘just fits’.

Brilliant car which appears to be designed by the work people do rather than engineers in Japan, USA or Italy.

Cheers,
Nick
www.neuropersona.com

Tokyo Auto Salon 2009: Toyota IQ   Originally uploaded by tsukubajin

Quantum Mechanics (II)

Quantum Mechanics (II)  Originally uploaded by ambientlight

Great image which I posted to provide a visual perspective to my observation of Yahoo’s ‘Quantum Innovation’.

Cheers,

Nick www.neuropersona.com
Q