3D Marketing Avatar

We build ‘3D’ avatars of your products and customers so you understand how and when they fit together.

  • Step 1:  Find stories that describe the products and customers that are top of mind.
  • Step 2:  Scan products and customers with our Story Lens
  • Step 3:  Use the scans to help customers, promote products, search engine and website navigation, and more…

Look for our updates at www.scenario2.com www.neuropersona.com and www.speedsynch.com

Cheers,

Nick

How the Netflix Prize Was Won

Netflix adopted an interesting approach to understanding buyer behaviour.  How the Netflix Prize Was Won Posted using ShareThis

Critical to buyer’s decision are the ‘how’ and ‘why’ and people change both of these things according to need.

It is this ability to change, along with the ‘how and why of change’ is explored by Neuropersona behaviours and the ability of people to learn about their buying options and learn about the problem that needs to be solved or the solution provided by buying a particular product or service.

Twitter is one way to help a ‘proximity’ community understand the relationship between action and problems and solutions.   Looking through a Story Lens or at the story, process, software, brand and measures of someone as they focus on a problem or solution is another. 

Contests, like the Netflix prize, seem to be all the rage and why not.  They provide a hefty amount of PR though it is difficult to take the ideas to market as it is difficult to work them into the organization.  Consider that the ‘new idea or innovation’ is at its core ‘different’.  The different spans its entire Story Lens; its story is ‘odd’ and processes and software currently in place doesn’t accomodate it easily, it must be worked into the brand in some way and there is the bigger debate about how is it measured and how does it affect the current success measures in place.

Note that Netflix is not repeating the experiment, and while it may seem that it was a class action suit related to privacy that influenced this decision, my feeling is that beyond the PR value most contests are make work projects.

Cheers,

Nick Trendov www.neuropersona.com www.scenario2.com www.speedsynch.com

How the Netflix Prize Was Won Posted using ShareThis

3D TV Revolution is Upon Us – CNBC

3D TV Revolution is Upon Us – CNBC.

The intersection of 3D Entertainment, 3D Mobile, 3D Video and 3D Flat Screen TV.

Sony leads and will not miss this time.

Cheers,

Nick www.neuropersona.com www.speedsynch.com www.scenario2.com

Japan Persona

Persona in Japan are gaining followers in the corporate world as the value of the technique becomes known.

Start with Persona Go to www.neuropersona.com

Japan Persona -- Basic Approach

Image from http://www.personadesign.net/en/index.html

Why did I re-brand persona to Neuropersona? 

I have observed over the past 12 years that the persona approach has been used by companies who find that the old market segment approach does not help them serve customers or compete in the marketplace.  While the behaviour focus of persona tools is very good, it is possible to quickly add more value to the approach.

1.  Each persona is a ‘mask’ is made up of behaviours and can be changed anytime by a customer.
2.  The successful marketer sells to the ‘mask’ or behaviour rather than the customer.
3.  Products and corporations also exhibit clear ‘persona’ behaviours.
 
The Most Important Persona Consideration
Persona behaviours are not precise but rather provide perspectives of behaviours.
The Neuropersona brand reminds us that the stories of a persona mask don’t belong to us or to the mask wearer.
The stories that create or make up the mask are related to observations of behaviours in a span of time and geography important to the persona and to the person looking at the persona.
Visit our sites and use the tools and references like the Story Lens that we have created to make it simple for experienced in the persona approach and those just starting to exploy how to create Neuropersona value.
Cheers,
Nick