Neuropersona Proximity Search

blue drop  Originally uploaded by Martina Rathgens

A drop of water creates concentric rings that expand and dissipate as they go away fom the point where the drop entered the water and search is similar to water dropping into a pool as there is a natural proximity of focus for a searcher, their attention and ability to analyze.

We can help searchers navigate two ways;

  • Provide a better way to select a search starting point
  • Compare their search objectives to the value of the search content

We combine a Neuropersona Story Lens and a variation of  shopping basket analysis done by food retailers.

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One Response to Neuropersona Proximity Search

  1. Pingback: Neuropersona Proximity Search « Magic Lens

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