Radio, Cars and Brand Success

Radio is a brilliant communication tool and the best way to communicate with people in a car and while we think communication is two people talking, another way to look at it is the exchange of ideas and emotions.

Radio can do this with the assistance of time, people and tools.

Let’s think about ‘close captioning’ for the hearing impaired.
Sound doesn’t convey ideas or emotions and is replaced by text.
Text can then be sent to a Radio listener later so that they can connect the idea and emotion when the sound was heard to another conversation.

This is sometimes called timeshifting, but with the tools available to us we can call it convenient.

Radio can be blending into how people work and designed just like the Toyota IQ in a previous Neuropersona blog post.

Cheers,
Nick
www.neuropersona.com

radio debian  Originally uploaded by aloshbennett

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One Response to Radio, Cars and Brand Success

  1. Pingback: Radio and Quantum Branding « Brand Wars

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