fMRI and Marketing Success



Brain grid

Originally uploaded by alistairh

Sometimes understanding how things work mechanically, like the brain, helps us greatly.

Other times when we speculate specific and precise connections between brain activity and meaning, hurts us greatly.

fMRI is being used to speculate about the ‘real desire’ that people have but cannot articulate.

Cheers,
Nick
http://www.neuropersona.com

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