Neuropersona Masks

orange blue pair

A beautiful example of Venetian Masks that illustrate the Neuropersona concept.

Persona masks may be worn by different people or one person may wear different masks and therefore exhibit multiple persona behaviours.

As marketers we must observe how the person interacts with the persona mask and then serve the behaviours associated with the Persona which we target.  This is different than using the tired market segment approach and is accomplished by employing one or more Story Lenses.

Each mask may be said to have its own ‘Neurology’ and this observation inspired the brand name NEUROPERSONA.




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