Firefox Persona2.0
December 18, 2009 Leave a comment
Persona2.o is cute validation of the Persona concept from Firefox, but why go backwards from Neuropersona?
Cheers,
Nick www.neuropersona.com www.speedsynch.com www.scenario2.com
Japan Persona
November 23, 2009 Leave a comment
Persona in Japan are gaining followers in the corporate world as the value of the technique becomes known.
Japan Persona -- Basic Approach
Image from http://www.personadesign.net/en/index.html
Why did I re-brand persona to Neuropersona?
I have observed over the past 12 years that the persona approach has been used by companies who find that the old market segment approach does not help them serve customers or compete in the marketplace. While the behaviour focus of persona tools is very good, it is possible to quickly add more value to the approach.
1. Each persona is a ‘mask’ is made up of behaviours and can be changed anytime by a customer.
2. The successful marketer sells to the ‘mask’ or behaviour rather than the customer.
3. Products and corporations also exhibit clear ‘persona’ behaviours.
The Most Important Persona Consideration
Persona behaviours are not precise but rather provide perspectives of behaviours.
The Neuropersona brand reminds us that the stories of a persona mask don’t belong to us or to the mask wearer.
The stories that create or make up the mask are related to observations of behaviours in a span of time and geography important to the persona and to the person looking at the persona.
Visit our sites and use the tools and references like the Story Lens that we have created to make it simple for experienced in the persona approach and those just starting to exploy how to create Neuropersona value.
Cheers,
Nick
