Scent of Success
April 6, 2009 Leave a comment
Unlike anything else scent creates an instant response, mood, story or action; and the emperor of scent is Luca Turin.
A scent evokes a story and a story evokes behaviour. See the very old link between No5 and myth. No5 is coincidentally one of the most successful perfumes in history, and perfumes are the speciality of Luca Turin.
Cheers,
Nick www.neuropersona.com