One Neuropersona: Mardi Gras | Carnival Mask
August 16, 2009 at 09:23 | In Bing, Buyology, Manga, Media, NeuroMarketing, NeuroPersona, Persona Behaviour, Persona DNA, Persona Marketing, Predictive Analytics, Proximity Search, Uncategorized | Leave a CommentTags: Bing, Buyology, Manga, Media, neuro persona neuropersona behaviour science marketing neuromarketing, NeuroPersona, NeuroScience Marketing, Persona DNA, Predictive Analytics, Proximity Search, Stories
Masks are simple ways to express to an audience the behaviours they might expect from its wearer or the person behind the mask. We call the person and the mask a NEUROPERSONA.
It is important to note that a person can wear any mask at any time, as they desire.
We take time to understand Neuropersona behaviours so that we can serve the people behind the mask to get them to the content and products that they desire OR to help our customers get their content and products to the appropriate Neuropersonae. This we do with different tools and techniques including www.speedsynch.com
Originally uploaded by *Arielle*
A mask is a very simple way to represent a Neuropersona or a set of behaviours.
A persona can wear many masks during the day and the best way to serve the person is to accomodate the mask behaviours.
Cheers,
Nick
www.neuropersona.com
www.adscenario.com
www.speedsynch.com
Media Under Siege
June 4, 2009 at 02:28 | In Media, NeuroPersona, Persona Behaviour, Predictive Analytics, Proximity Search, Uncategorized | Leave a CommentTags: Media, NeuroPersona, Predictive Analytics
Media is about to change drastically with the acceleration of Amazon’s Kindle E-Ink reader.
Newspapers once controlled the eyeballs by controlling distribution and the paper and up until now the browser has chipped away at their business model.
E-Ink, recently purchased by PVI in Taiwan and Amzon’s KINDLE provide an Apple-like business model or distribution environment and remove the paper.
Personalized navigation options, which we are developing now, moves E-Ink beyond the search engine very soon.
Cheers,
Nick
Neuropersona Proximity Search
May 30, 2009 at 18:25 | In NeuroPersona, Persona Behaviour, Persona Marketing, Predictive Analytics, Proximity Search, Uncategorized | 1 CommentTags: NeuroPersona, Predictive Analytics, Proximity Search
blue drop Originally uploaded by Martina Rathgens
A drop of water creates concentric rings that expand and dissipate as they go away fom the point where the drop entered the water and search is similar to water dropping into a pool as there is a natural proximity of focus for a searcher, their attention and ability to analyze.
We can help searchers navigate two ways;
- Provide a better way to select a search starting point
- Compare their search objectives to the value of the search content
We combine a Neuropersona Story Lens and a variation of shopping basket analysis done by food retailers.
See www.neuropersona.com or www.adscenario.com
Cheers,
Nick
Radio, Cars and Brand Success
April 15, 2009 at 05:49 | In Buyology, NeuroMarketing, NeuroPersona, Persona Behaviour, Persona DNA, Persona Marketing, Predictive Analytics, Uncategorized | 1 CommentTags: NeuroPersona, NeuroScience Marketing, Predictive Analytics
Radio is a brilliant communication tool and the best way to communicate with people in a car and while we think communication is two people talking, another way to look at it is the exchange of ideas and emotions.
Radio can do this with the assistance of time, people and tools.
Let’s think about ‘close captioning’ for the hearing impaired.
Sound doesn’t convey ideas or emotions and is replaced by text.
Text can then be sent to a Radio listener later so that they can connect the idea and emotion when the sound was heard to another conversation.
This is sometimes called timeshifting, but with the tools available to us we can call it convenient.
Radio can be blending into how people work and designed just like the Toyota IQ in a previous Neuropersona blog post.
Cheers,
Nick
www.neuropersona.com
radio debian Originally uploaded by aloshbennett
Tokyo Auto Salon 2009: Toyota IQ
April 15, 2009 at 05:29 | In Buyology, NeuroMarketing, NeuroPersona, Persona Behaviour, Persona DNA, Persona Marketing, Predictive Analytics, Uncategorized | 2 CommentsTags: Buyology, NeuroPersona, Stories, Predictive Analytics
Toyota’s IQ ‘just fits’.
Brilliant car which appears to be designed by the work people do rather than engineers in Japan, USA or Italy.
Cheers,
Nick
www.neuropersona.com
Tokyo Auto Salon 2009: Toyota IQ Originally uploaded by tsukubajin
Quantum Mechanics (II)
April 11, 2009 at 20:57 | In Buyology, NeuroMarketing, NeuroPersona, Persona Behaviour, Persona DNA, Persona Marketing, Predictive Analytics, Uncategorized | Leave a CommentTags: NeuroPersona, Maori and Sufi Stories, Predictive Analytics
Quantum Mechanics (II) Originally uploaded by ambientlight
Great image which I posted to provide a visual perspective to my observation of Yahoo’s ‘Quantum Innovation’.
Cheers,
Nick www.neuropersona.com
Q
Japanese Carnival Masks
April 6, 2009 at 09:53 | In Buyology, NeuroMarketing, Persona Behaviour, Persona DNA, Persona Marketing, Predictive Analytics, Uncategorized | 2 CommentsTags: neuro persona neuropersona behaviour science marketing neuromarketing, NeuroPersona, NeuroScience Marketing, Persona DNA
Japan has a rich tradition of masks and culture.
The Neuropersona concept is clearly illustrated when you consider that actors did not have the time to change clothes and would change masks so that the audience understood they were playing another person or entity.
Japanese Carnival Masks Originally uploaded by Leishangthem
Cheers,
Nick
www.neuropersona.org
Military Persona
April 5, 2009 at 05:58 | In Uncategorized | Leave a CommentSinger’s TED talk on military robotics and how ‘killer application’ now has a new meaning.
Military mask from PW Singer's TED talk April 2009
fMRI and Language Areas
April 5, 2009 at 05:20 | In Buyology, Manga, NeuroMarketing, NeuroPersona, Persona Behaviour, Persona DNA, Persona Marketing, Predictive Analytics, Uncategorized | 1 CommentTags: BRAIN ECHO, Buyology, Manga, neuro persona neuropersona behaviour science marketing neuromarketing, NeuroPersona, NeuroScience Marketing, Persona DNA, Predictive Analytics
Originally uploaded by Mr Gourmand
Cool image connecting different parts of the brain and language, though mechanics is one thing and predicting desire for Marketers is another.
Cheers,
Nick
www.neuropersona.com
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