Yahoo and Future Facing Perspectives
August 16, 2009 1 Comment
Yahoo and Future Facing Perspectives
The Yahoo ‘announcement’ below via Yodel Ancedotal helps us illustrate how you can shift from a backward facing perspective, typical of business, marketing and operational perspectives, to one that is future facing.
Following a golden necklace as it flows into and through a repair depot helps us understand how we can switch from backward to future facing perspectives.
Initially the perspective of the wearer meets the perspective of the repairer.
Repair process flow options may be complex and determined by an initial repair inspection and adjusted after subsequent repair inspections as the necklace leaves one place in the repair depot and flows to another. The initial repair inspection is at the perspective of the mountain and the others are in the valley.
Can we shift from a backward facing transactional perspective to a forward facing navigational perspective?
As the necklace enters a work center or a process hub it carries the stories of previous flow navigation and future options based on repair inspection probabilities.
This means that forward repair hubs have an early warning indicator of how future repair hub capacity may be impacted.
A Valley Perspective
It is possible to shift repairs to do the same work at different repair hubs helps plan work and balance capacity.
A Mountain Perspective
The forward repair stories are carried by the Necklace to each repair hub sequentially discarded as the Neclace repair proceeds towards completion regardless of the Valley inspection outcomes.
The Necklace follows the stories of previous repairs just like water in a stream.
Yahoo asks you to Declare Behaviours
“…But do you know what kind of Twitter user you are?…”
Yahoo asks you to Identify your Neuropersona affinities OR which behavioural masks feel comfortable to wear. http://personati.wordpress.com
“…we’ve developed a Facebook quiz that acknowledges that there’s more than one side to each of us. In our Split Personality…”
Which Neuropersona Mask?
A behaviour declaration is another way to understand the mask worn.
“…* Matchmaker – You pass along lots of URLs to make sure everyone’s connected…”
OR cut to the chase,
“…you’ll answer ten multiple-choice questions to determine whether you’re more like Tiger Hilfiger, Galileo Cronkite or Bono Rockefeller (etc.). And then we’ll suggest websites to add to your Yahoo! Homepage that match your dueling passions. What’s your split personality?…”
http://www.SpeedSynch.com acts as a CONTENT or PRODUCT off-ramp to PERSONAE.
It aligns content or products to customers-more sales, more customers or both.
http://www.SpeedSynch.com acts as a CONTENT or PRODUCT on-ramp for PERSONAE.
It aligns customers to content or products-easier or faster NAVIGATION or both.
Navigation is facilitated by stories, one word or more, and images.
Brilliant value is created by combining stories and numbers to facilitate navigation from two simultaneous perspectives.
The forward value created by navigation and process flows will be explored next time when we look at the story of Jewellery repair and FedEx.
|What’s your social mojo?Posted: 13 Aug 2009 10:08 PM PDT As Twitter becomes more mainstream, everyone and their mother (and grandmother… and mayor… and daytime TV host) is trying their hand at the tweet. But what they might not realize is that how you use Twitter can say a lot about you.
In honor of our new Yahoo! Homepage, which was designed to be customized to reflect your true personality, we’ve launched a new tool that helps you analyze your social mojo. Just enter your Twitter username and our highly scientific pipe thingy goes to work to determine exactly what kind of Twitter persona you possess. You might be a:
Go to www.adscenario.com and ask us how Yahoo’s use of Neuropersona masks can help you!