Media and Neuropersona
August 16, 2009 at 10:05 | In NeuroPersona, Persona Behaviour, Persona DNA, Persona Marketing, Predictive Analytics, Proximity Search | Leave a CommentTags: neuro persona neuropersona behaviour science marketing neuromarketing, NeuroPersona, Predictive Analytics
Media financial disaster stories are plentiful and reflect the times, though it is interesting to observe which stories are backward facing and which are forward facing.
Backward facing stories are typical and important as people want to know what happened and want to talk about ‘facts’ rather than speculate about the future where they have little or no control.
But what are forward facing stories?
Forward facing stories are beyond stories of hope or wishes of windfalls or lottery wins, they are possibilities of what can be created.
Think about time perspective when you read Media stories and use a Neuropersona persective and Story Lens to determine if the story faces backwards or if it provides you with opportunities to identify and exploit.
Cheers,
Nick www.neuropersona.com
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