Microsoft’s Bing search engine is quickly gaining market share and has finally taken Microsoft to what Amazon has known for years, search is process driven.  People search because they have work to do.

Amazon has proven this point by helping people find, buy and receive books.  They they extended the value to a marketplace (think E-Bay) and then they took their back-office and offered it as a SAS (software as service) to help their customers start businesses (think Oracle and now Microsoft and IBM).

How do you exploit process driven search and the buzz around Microsoft’s Bing?

Build a way for people to go even faster and start with understanding Story Lenses , Neuropersona masks and Media.

Cheers,

Nick www.neuropersona.com www.adscenario.com